Under the leadership of Sandy Segerstrom Daniels, Festival of Children Foundation is comprised of the board of directors, business council, executive team, and volunteers who generously dedicate their time and effort to our mission.

Sandra (Sandy) Segerstrom Daniels

Sandra (Sandy) Segerstrom Daniels is a businesswoman and children’s advocate that has dedicated herself to championing the welfare of children. Inspired at a young age by her parents Hal and Jeanette Segerstrom, supporting the incredible work of charities has been a lifelong pursuit.

Sandy founded Festival of Children Foundation in 2003 to bring together a national community of children’s charities of all shapes and sizes to collaborate, access resources, share knowledge, focus their efforts and ultimately, roll up their sleeves and work together to improve the lives of children. In 2008, Sandy was the catalyst behind the designation of September as National Child Awareness Month by the U.S. Senate and has been successful in having every successive September designated as National Child Awareness Month.

Sandy serves as a co-managing partner of C. J. Segerstrom & Sons, a family-owned real estate partnership, which owns and operates South Coast Plaza, a renowned, luxury international shopping destination in Orange County, California, and the largest shopping center on the West Coast.

Business Council

Ren Arrogante
CEO, A2B Access Solutions

Ehren Bragg
Marketing Director, Ally Financial

Austin Brown
Founder, ABMC

Tim Cadiente
Founding Partner, Barton Perreira

Michael Cho
Attorney of Council, Palmieri, Tyler, Attorneys at Law

Jean Chung
Director of Marketing, French Cormany Insurance

Jennifer Fisher
Assistant Director, Programs, Marshall School of Business,
Executive Education, at University of Southern California

Erik Hoopingarner
Director of Sales and Operations & Partner, LayerCake

Christian Jacobs
Creator, Yo Gabba! Gabba!

Sherylrose Ong

Marketing Manager, Experian

Rená Puebla
Owner, Coast Concierge

Cherie Rolapp
Co-Founder, Momentum Collective

Chet Saguyod
Vice President, Western Region, Optima Steel International

Patty Sharpe
Owner, The Woodshed

Tom Wilson
President & CEO, Wilson Advisors, Inc.

Executive Team

Cassady Taylor
Executive Director of Marketing & Public Relations
Eileen Daniher
Director of Programs
Cathy Dicken