Festival of Children Foundation Returns to the Los Angeles Mission to Bring Holiday Joy to the Children of Skid Row

More than 1,000 Deserving and Homeless Children Are Expected to Enjoy a
“Sharing the Spirit” Holiday Tent Featuring Santa and Toys for Every Child


LOS ANGELES (Dec. 18, 2017) – Through a collaborative effort with the Los Angeles Mission, Costa Mesa, California-based Festival of Children Foundation will again bring holiday joy and cheer to more than 1,000 homeless and deserving children on Skid Row on Friday, December 22. Now in its seventh year, the foundation’s “Sharing the Spirit” Holiday Tent at the Mission’s annual Christmas Celebration will feature visits with Santa, a holiday-themed photo booth and age-appropriate toys for each and every child.


The Los Angeles Mission’s annual Christmas Celebration provides 3,500 gourmet meals for the
local homeless population. This year, celebrity chef Ben Ford returns to create a special holiday
meal with the Mission’s kitchen staff, which is then served by hundreds of volunteers from the
entertainment industry, politics and the local community. The meal is served in front of the
Mission on Fifth Street, which is decorated in the spirit of the season. After eating, children are
invited to enter the festively decorated Sharing the Spirit Holiday Tent, where they can take
photos with Santa and then choose a special gift. The Holiday Tent is sponsored by Baker Party
Rentals, the Herman & Mary K. Seibel Charitable Foundation, JAKKS Pacific, PizzaRev, Star Box,
Inc., and VOX DJs.


“With homelessness increasing in Los Angeles and across Southern California, that means
more and more children are impacted and this is especially difficult on them during the
holidays,” said Sandy Segerstrom Daniels, founder and executive director, Festival of Children
Foundation. “We are so thankful to partner with the Los Angeles Mission again to bring a bit of
holiday cheer into their lives.”


“Festival of Children Foundation and Sandy Segerstrom Daniels are incredible partners to the
Los Angeles Mission,” said Mission President Herb Smith. “Our united efforts focus on ending
homelessness and providing for children in need. The Mission appreciates and thanks them
for seven years of incredible magic on the streets of Skid Row.”


The event begins in the early morning hours, when Chef Ben Ford arrives at 4:30 a.m. to begin
preparing the meals. Mission and Festival of Children Foundation staff and volunteers start
decorating Fifth Street at 6:00 a.m. At around 11:00 a.m., the meals begin to be served and the
Holiday Tent opens to welcome children. The event continues until 3:00 p.m.


About Festival of Children Foundation

Founded in 2003 by businesswoman and children’s advocate Sandy Segerstrom Daniels,
Festival of Children Foundation is a national, 501(c)(3) non-profit organization that serves to
bring together a diverse, national community of children’s charitable organizations to
collaborate, access resources, share knowledge, focus their efforts, and ultimately work
together to improve the lives of children. With committed funding covering 100% of
administrative expenses, every dollar raised by the organization goes directly to helping these
charities thrive through innovative programs and services, including free professional training,
financial support, and programs and events to help raise awareness and funds for individual


Costa Mesa, California-based Festival of Children Foundation has built a network of nearly 500
charities across the nation that serve millions of children each year, each with a diverse
mission yet with a common goal of improving the lives of children. The foundation is also
behind National Child Awareness Month, a U.S. Senate-based designation serving as a rallying
call throughout September to U.S. children’s charities, their benefactors and supporters, and
the public to set aside their individual agendas to raise awareness and inspire action for all
children’s causes. www.festivalofchildren.org


About The Los Angeles Mission

For more than 80 years, the Los Angeles Mission has served the people of Skid Row, providing
emergency services such as shelter, food, clothing, as well as a professional medical and dental
services. In addition, the Los Angeles Mission also offers long-term residential rehabilitation
programs including education, professional mental health counseling, job training/placement,
and transitional housing. Visit www.losangelesmission.org to help make a difference in the
lives of others.


Contact: Cassady Taylor
Festival of Children Foundation
(714) 438 – 3205


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