Sandra (Sandy) Segerstrom Daniels, businesswoman and children’s advocate, has championed the welfare of children for nearly 15 years, first by founding the national, non-profit Festival of Children Foundation in 2003, and then in 2008, by spearheading the effort behind National Child Awareness Month each September. Both were created to serve the same purpose: to improve the lives of all children in the United States.
Sandy also serves as a co-managing partner of C. J. Segerstrom & Sons, a family-owned real estate partnership, which owns and operates South Coast Plaza, a renowned, luxury international shopping destination in Orange County, California, and the largest shopping center on the West Coast.
From a young age and inspired by her parents Hal and Jeanette Segerstrom, Sandy has long been inspired by the incredible work of charities, especially those that support the needs and dreams of children. With experience in the business and non-profit community, she also understands that charities often need help when it comes to running an efficient, well-marketed, and well-funded organization, and that their ability to succeed in these areas translates directly into their ability to help children.
Under the leadership of Sandy Segerstrom Daniels, Festival of Children Foundation is comprised of the board of trustees, the business council, the executive team, and volunteers who generously dedicate their time and effort to our mission.
CEO, A2B Access Solutions
Founding Partner, Barton Perreira
Attorney of Council, Palmieri, Tyler, Attorneys at Law
Director of Marketing, French Cormany Insurance
CFO, Laguna Cove
Assistant Director, Programs, Marshall School of Business,
Executive Education, at University of Southern California
Creator, Yo Gabba! Gabba!
Senior Vice President, Private Banker, and Team Leader, City National Bank
Sales Planning Manager, Houzz
Marketing Manager, Experian
Owner, Coast Concierge
Co-Founder, Momentum Collective
Vice President, Western Region, Optima Steel International
Owner, The Woodshed
President & CEO, Wilson Advisors, Inc.
Executive Director of Marketing & Public Relations
Director of Programs
Manager of Communications & Administration