Sandy Segerstrom Daniels, Founder & Executive Director
Sandra (Sandy) Segerstrom Daniels, businesswoman and children’s advocate, has championed the welfare of children for more than 15 years, first by founding the national, non-profit Festival of Children Foundation in 2003, and then in 2008, by spearheading the effort behind National Child Awareness Month each September. Both were created to serve the same purpose: to improve the lives of all children in the United States.
Sandy also serves as a co-managing partner of C. J. Segerstrom & Sons, a family-owned real estate partnership, which owns and operates South Coast Plaza, a renowned, luxury international shopping destination in Orange County, California, and the largest shopping center on the West Coast.
From a young age and inspired by her parents Hal and Jeanette Segerstrom, Sandy has long been inspired by the incredible work of charities, especially those that support the needs and dreams of children. With experience in the business and non-profit community, she also understands that charities often need help when it comes to running an efficient, well-marketed, and well-funded organization, and that their ability to succeed in these areas translates directly into their ability to help children.
Board of Directors
Business Council
Ren Arrogante:
CEO, A2B Access Solutions
Austin Brown:
Founder, ABMC
Tim Cadiente:
Founding Partner, Barton Perreira
Michael Cho:
Attorney of Council, Palmieri, Tyler, Attorneys at Law
Jean Chung:
Director of Marketing, French Cormany Insurance
Jennifer Fisher:
Assistant Director, Programs, Marshall School of Business,
Executive Education, at University of Southern California
Erik Hoopingarner:
Director of Sales and Operations & Partner, LayerCake
Christian Jacobs:
Creator, Yo Gabba! Gabba!
Kenneth Lee:
Sales Planning Manager, Houzz
Sherylrose Ong:
Marketing Manager, Experian
Rená Puebla:
Owner, Coast Concierge
Cherie Rolapp:
Co-Founder, Momentum Collective
Chet Saguyod:
Vice President, Western Region, Optima Steel International
Patty Sharpe:
Owner, The Woodshed
Tom Wilson:
President & CEO, Wilson Advisors, Inc.
Executive Team
Cassady Taylor
Executive Director of Marketing & Public Relations
(714) 438-3205
ctaylor@festivalofchildren.org
Eileen Daniher
Director of Programs
(714) 438-3286
edaniher@festivalofchildren.org
Tanya Stephens
Manager of Communications & Administration
(714) 438-3200
tstephens@festivalofchildren.org